Mitai Is Now DENPAFLUX: A Welcome Note from Our CEO

Mitai by TDK is now DENPAFLUX 🎉

Dear valued partners, clients, and friends,

I am excited to welcome you to DENPAFLUX (previously mitai). Today, I'm writing to you not just as the CEO of DENPAFLUX, but as a fellow engineer who shares the pain of solving EMC challenges late in the product cycle, and who has observed companies and engineering teams failing EMC compliance tests. I'm reminded of the countless hours spent in manual troubleshooting of EMI/EMC issues, the breakthrough moments, limited budget, missing deadlines, frustrations over EMC issues cropping up at the eleventh hour, and yes, the constant pressure to innovate. These experiences have shaped DENPAFLUX into a company that understands not only EMC theory but also the practical, day-to-day realities of the product development cycle.

We have learned through our customers’ pain points:

• 80% of companies face project delays due to EMC issues.
• 70% of companies fail EMC testing in the first attempt.
• 50% of electronic hardware producers lose more than $100,000 in revenue due to EMC—per year.
• 4 weeks is the average waiting time for an EMC consultant.

The Spark of an EMC Idea

Two years ago, under the nurturing umbrella of TDK, we embarked on a mission to revolutionise traditional EMC solving methods. We were driven by a simple yet powerful vision: to make EMC services easier, faster, smarter, and accessible for busy engineering teams & companies of all sizes.

As we introduce our new visual identity, it's important to reflect on the journey that has brought us here. Our logo has evolved alongside our company, each iteration representing a significant milestone in our growth and vision. 

Please Note: Our Website/Platform has been changed from www.mitai.ai to www.denpaflux.com 

Our journey began with a fundamental concept in electromagnetics - the magnetic field of a coil. This initial representation symbolized our roots in EMC and our commitment to understanding the core principles that govern electromagnetic interactions. It was more than just a symbol; it was the spark that ignited our passion for innovation in the EMC field.

Today, we proudly introduce DENPAFLUX - a name and logo that encapsulates our evolution and future direction. The infinity-inspired symbol represents our commitment to endless possibilities in EMC solutions. The bold, modern typeface reflects our innovative approach and leadership in the field. This new identity is the culmination of our journey, representing our maturity as a company and our readiness to lead the EMC industry into a new era.

This evolution represents more than a rebranding. It's a reflection of how we've grown from a promising startup under the TDK umbrella to an independent force in the EMC world. During our time as Mitai, we laid the groundwork, built our expertise, and most importantly, listened to engineers like you about the real-world EMC challenges you face every day.

Meaning Behind our Name: DENPAFLUX

You might be wondering about our new name, DENPAFLUX. It's more than just a catchy brand—it's a reflection of our core identity and mission:

• DENPA: This part of our name comes from the Japanese word でんぱ (”denpa”), meaning “electromagnetic wave.” It's a nod to our roots and our specialized focus in electromagnetic compatibility. This element connects us to our heritage with TDK and underscores our deep expertise in EMC.
  
  
• FLUX: In physics, flux represents the rate of flow of energy through a given surface. For us, it symbolizes the dynamic nature of electromagnetic fields and our commitment to managing and optimizing these energies. It also represents our adaptability and constant flow of innovative ideas.

Our New Identity

As part of our commitment to innovation and clarity, we're proud to unveil our new logo. Our rebranding to DENPAFLUX isn't just a name change; it's a reflection of our evolving mission and capabilities. Our new logo—a sleek, continuous black curve resembling an infinity symbol against azure background color—embodies this transformation. 

This visual representation of our logo captures the core values that drive our work at DENPAFLUX

1. Infinite Possibilities: The flowing curve symbolises the limitless opportunities we see in innovating and solving complex electromagnetic challenges. It represents our commitment to pushing boundaries and exploring new frontiers in EMC technology. 

2. Continuous Flow: This same uninterrupted curve represents how seamlessly we integrate our EMC expertise into your design process, ensuring a smooth journey from concept to market-ready product.

3. Simplicity in Complexity: The clean, minimalist design of our logo mirrors our approach to simplifying complex EMC issues. We believe in making the complex and challenging world of EMC accessible and manageable for all our clients.

4. Contrast and Clarity: The stark contrast in our logo represents how we bring clarity to the often misunderstood "black magic" of EMC. We illuminate the path forward, turning EMC challenges into opportunities for innovation.

Our new visual identity is more than just a logo—it's a promise. A promise to continue pushing the boundaries of what's possible in EMC, to simplify the complex, and to bring clarity to every challenge we face together.

The DENPAFLUX difference in EMC

We recognize that EMC challenges have evolved in past decades, yet many approaches remain rooted in outdated methodologies. At DENPAFLUX, we're committed to providing innovative and faster EMC services that address the complex needs of modern product development dealing with EMC challenges

Our commitment to You: 

• Faster EMC Resolutions: Get back to innovating sooner with our rapid-fire EMC solutions. We deliver detailed EMC Reports that don't just identify issues—they pinpoint them with laser precision. But we don't stop there. Each report comes packed with targeted recommendations based on best EMC-design practices, giving you a clear path forward. No more guesswork, no more delays—just fast, actionable EMC solutions.
  
  
• Simplify the Complex: We're on a mission to demystify EMC. Our team excels at translating intricate EMC concepts into practical, actionable solutions that your engineers can implement efficiently. We break down complex EMC challenges into bite-sized, manageable tasks, ensuring that our iterative process becomes a smooth part of your design process, not a roadblock.
  
  
• Affordable EMC Solutions: High-quality EMC services shouldn't cost a fortune. Our affordable services are designed to upskill your engineers, transforming EMC from a bottleneck into a competitive advantage. We believe in empowering your team with the knowledge and tools they need, making top-tier EMC practices accessible to companies of all sizes. With DENPAFLUX, you're not just solving problems—you're investing in your team's capabilities.
  
  
  
  
• Partner in Innovation: Consider us an extension of your team, ready to tackle EMC challenges alongside you. We're not just service providers; we're your EMC allies, freeing you to focus on what you do best—innovating. Our collaborative approach means we're there when you need us, providing tailored support that aligns with your project goals and timelines. With DENPAFLUX, you're never alone in your EMC journey.
  
  
• Dedicated EMC Experts: We understand that software alone can't tackle all EMC challenges. That's why we assign a dedicated EMC expert to your company's projects. These seasoned professionals bring a wealth of real-world experience to your specific EMC needs. They're not just problem-solvers; they're mentors, guides, and invaluable resources in your quest for EMC excellence.
  
  
• Network of Pre-Compliance and Compliance Labs: Navigate the testing landscape with ease, thanks to our extensive network of pre-compliance and compliance labs. We've forged strong partnerships with top-tier testing facilities, streamlining your path from initial testing to final certification. Our connections become your advantage, saving you time and hassle in finding and coordinating with testing labs. With DENPAFLUX, you have a smooth, efficient route to market-ready, compliant products.

At DENPAFLUX, we understand that EMC isn't just about passing a test—it's about creating reliable, compliant products that stand the test of time. Our approach integrates EMC considerations seamlessly into your product development process, turning what was once a hurdle into a competitive advantage.

Join us on our EMC journey

To every engineering manager out there balancing technical excellence with project timelines, team morale, and budget constraints—DENPAFLUX is for you. We're more than a service provider; we're your EMC partner in the quest for product excellence, helping you to build the most innovative, reliable, and safe products on the market for your customers.

Let's redefine what's possible in EMC together. Welcome to the DENPAFLUX era—where EMC challenges become opportunities for innovation.

P.S. I'd love to hear your thoughts and experiences. Drop me an email or connect with me on LinkedIn. Let's work together to set new standards in EMC industry and product excellence.